Buying direct from the farm ensures the farmer is paid a better price for the quality he produces, which in turn is used to invest not only in the family and community they live in, but on infrastructure on the farm to further enhance the quality of the bean they produce.
An example of the way ‘specialty’ coffee is changing the way farmers are farming their land can be seen in the Popayan region of Colombia. Popayan’s farmers have made the switch of primarily working with crops that yield large quantities to solely dealing with micro-lots that require more care and dedication. This change has allowed the farmers to focus on nurturing the coffee and emphasize quality over quantity.
The extra care and dedication is evident in the wonderful taste of this coffee; making it one of the most popular in the market. The soil on which the coffee trees are planted and nurtured are key in harbouring the flavour of the coffee we taste in the cup. For example the soils of the Popayan region provide the coffee beans with exotic flavours including notes of peach and mango which are unique to this area.